Play – new condoms


I took a course in Autumn 2013. An online course from Sweden were we had a few assignments, interesting and different assignments. This one is one of them. We had to come up with a new brand for condoms. The assignment included both logotype, commercials and a package.

I came up with the name Play because of the ”sparkling condoms”.  I played around with the letter A and did a Play-symbol out of it. After that I did the pattern with many filled Play-symbols and I chose the package to be round.

I wanted to make them look nothing like condoms so that no one needs to be afraid of buying them.


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