Play – new condoms
I took a course in Autumn 2013. An online course from Sweden were we had a few assignments, interesting and different assignments. This one is one of them. We had to come up with a new brand for condoms. The assignment included both logotype, commercials and a package.
I came up with the name Play because of the ”sparkling condoms”. I played around with the letter A and did a Play-symbol out of it. After that I did the pattern with many filled Play-symbols and I chose the package to be round.
I wanted to make them look nothing like condoms so that no one needs to be afraid of buying them.